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Objectives | Functions | Focus & Future Thrust | Functional Structure

Realizing the importance and potential of the horticulture sector in the economy of Pakistan, the government was motivated by the need of new approach to vitalize this sector and found it crucial to establish an organization, which would specifically focus horticulture sector. “Pakistan Horticulture Development & Export Board” (PHDEB) was originally conceived in November 2000, but was formally established as an autonomous corporate body under the Ministry of Commerce, Government of Pakistan on August 2002 under the notification No. 1(12)/2002/Wxp.V.

Pakistan Horticulture Development and Export Board have been created due to the enormous potential but relatively insubstantial contribution of Pakistan’s horticulture products in the global market. In the absence of a single ministry of institution responsible for development at all levels of the horticulture value chain it was considered important to uplift this sector, especially in light of the impact of globalization and WTO regime.

OUR VISION

PHDEB envisions the vitalization of a dynamic, open and market driven horticulture sector, which would transform in to a resilient and sustainable sector, equipped to meet the challenges of globalization by creating a niche in the international market.

Mandate

The over all mandate of PHDEB is to promote, regulate, co-ordinate and improve the export of horticulture products to improve the economic well being of all the stake holders in the horticulture value chain. The main thrust is to put Pakistan in the high-end international markets through strong marketing efforts along with integrated interventions and facilitation in all the sub-sectors of the value chain.

 

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Pak-Indonessia Preferential Trade Agreement

 

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