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Pakistan Horticulture Development and Export Company (incorporated under section 42 of Companies Ordinance 1984) is working under Ministry of Commerce, Government of Pakistan. PHDEC have been created due to the enormous potential of Pakistan’s horticulture products in the global market. In the absence of a single ministry or institution responsible for development at all levels of the horticulture value chain it was considered important to set-up PHDEC to uplift this sector, especially in light of the impact of globalization and WTO regime.

VISION STATEMENT

PHDEC envisions the vitalization of a dynamic and market driven horticulture sector, which is resilient, sustainable and responsive to meet the challenges of globalization.

MANDATE

The over all mandate of PHDEC is to promote, regulate, co-ordinate and enhance the export of horticulture products for the economic well being of all the stake holders in the horticulture value chain. PHDEC's main thrust is to introduce Pakistan to the high-end international markets through strategic initiatives efforts along with integrated interventions and facilitation in all the sub-sectors of the value chain.

OBJECTIVES

The primary objective of PHDEC is to address and resolve problems and issues of the Pakistan horticulture sector through long term and timely interventions aimed at improving quality at key areas of the horticulture value chain, ultimately leading to a substantial increase in exports from Pakistan. Some of the main areas of intervention include:

  • Encourage and facilitate the growers to “grow for exports”.
  • Impart new technologies and techniques to growers and processors.
  • Develop/implement export marketing strategies.
  • Create an export orientated environment facilitated through procedures and quality standards through regulations and incentive schemes.
  • Attract local and foreign investment.
  • Facilitate in setting up of necessary material and quality infrastructure including inter alia cool chain system all over the country.
  • Develop linkages and networking with relevant institutions i.e. R&D, banks, training/HRD, joint venture arrangements/commercial linkages with international companies, technology transfer, sub-contracting.

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PARAS FOODS (PVT) LTD.
A joint venture of PHDEC and Pakistan Atomic Energy Commission.
HOTI FRESH PROCESSING (PVT) LTD.
 

Pak-Indonessia Preferential Trade Agreement

 

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