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Pakistani Mango Promotion in Netherlands 2010

An Exhibition of Pakistani Mangoes was organised by the Commercial Wing of the Embassy of Pakistan, The Hague, The Netherlands with the support of Pakistan Horticulture Development & Export Company on Friday, July 02nd, 2010 at Hotel van der Valk, Amsterdam Netherlands. Makhdoom Amin Fahim, Minister for Commerce, inaugurated the mango exhibition.

In the exhibition, there were 10 varieties of Pakistani mangoes on display and available for tasting. Besides a display of mangoes set up by the Commercial Wing of the Embassy, the major wholesalers/distributors of Pakistani mangoes based in the Netherlands showcased Pakistani mangoes in the exhibition. The trade visitors included the wholesalers, distributors, importers, retailers and chain stores dealing in fresh fruits and vegetables. Besides, the diplomatic corps, the dignitaries from the Dutch Government and the consumers especially from the Pakistani expatriate community visited the exhibition.
In the exhibition, there were 10 varieties of Pakistani mangoes on display and available for tasting. Besides a display of mangoes set up by the Commercial Wing of the Embassy, the major wholesalers/distributors of Pakistani mangoes based in the Netherlands showcased Pakistani mangoes in the exhibition. The trade visitors included the wholesalers, distributors, importers, retailers and chain stores dealing in fresh fruits and vegetables. Besides, the diplomatic corps, the dignitaries from the Dutch Government and the consumers especially from the Pakistani expatriate community visited the exhibition.

The Netherlands is the biggest distribution hub of fresh fruits and vegetables in Europe. Rotterdam is the largest seaport of Europe and a large number of major importing and distribution chains of fresh fruits and vegetables are headquartered in Rotterdam.

Speaking on the occasion, The Commerce Minister said that the Ministry of Commerce attaches high priority to promotion of Pakistani mangoes in the European market and is working to remove the impediments faced by the fresh produce exports. The success of the mango shipment by sea is a big break-through for Pakistani mango exports to Europe. He appreciated the Pakistan Embassy and PHDEC for organising effective mango promotion campaign in The Netherlands.

The participants highly appreciated the event and expected that horticulture trade in general and mango trade in particular between Iran and Pakistan will grow with the passage of time. They said that there is need to work hard on both sides to mitigate grievances and eliminate unscrupulous traders who are trying to destroy the trade. They observed that there is need to strengthen business relationships and build trust for enlarging trade in horticulture products through more frequent interface and product promotion.

Over 150 boxes of 5 kg each were given away as gifts to participants and distributed to stakeholders in the public sector including Ministry of Agriculture, Iran Customs, Plant Protection Organization, etc.

Mr. Aizaz Ahmed Chaudhry, Ambassador of Pakistan, said that Pakistani mango is famous for its appealing colour, enticing aroma and delicious taste, but so far it is mainly consumed in the South Asian ethnic segment of the market. However, there is a growing demand and consumption of Pakistani mangoes in the mainstream market as well. The Commercial Wing of the Embassy has been implementing an aggressive marketing strategy to promote Pakistani mangoes in the mainstream market. Mr. Aizaz Ahmed Chaudhry, Ambassador of Pakistan, said that Pakistani mango is famous for its appealing colour, enticing aroma and delicious taste, but so far it is mainly consumed in the South Asian ethnic segment of the market. However, there is a growing demand and consumption of Pakistani mangoes in the mainstream market as well. The Commercial Wing of the Embassy has been implementing an aggressive marketing strategy to promote Pakistani mangoes in the mainstream market.
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